I love reading the blog by Bob Lefsetz, this American icon of truth and is to music like Hunter S Thompson was to journalism. What is striking and what I try to teach people is be yourself regardless of what people may think of you. People will follow to either disagree or agree you, they will engage.
Bob Lefsetz' Blog "monitor-but-dont-respond" is GENIUS!!!
Bob has outstanding clear view of people and what your audience requires. He uses music as his medium but his message translates to everyone that owns a business or has a message. My personal favorite is his blog on The Rules.