It was a very devastating time, I'm not sure where I would have been without my girlfriend and the support she gave me. I was directed to the studio to tape the show on MSNBC really without any idea of what to expect. I was never told who the panel members would be, prior to the show and really how I would interact. Donny Deutch, opened the show and introduced me to the panel, just a great guy, made a few jokes, very pleasant and that helped me control the urge to vomit from fear. One of the three panelists was Kathy Ireland, ex-supermodel and now the President of Kathy Ireland Worldwide a 2+ billion dollar company.
The panelist was briefed on our individual stories and wasted no time in getting to the crux of the issues at hand. I'm retelling my story, and saying "my ex-wife stole my brand", All I remember is Ms. Ireland knew immediately what I was trying to communicate, she understood the anguish of losing my brand and immediately reinforced that I was the brand, not the title. In that moment, I understood that this brilliant insightful business woman saw me. She was adamant in her advice and stated that she would like to continue the conversation following the show. I thought it was just a TV thing and dismissed it. Well no it wasn't, I got a call from the show producer setting up a time to talk to Kathy and her president Stephen Roseberry. I got the call and I was immediately treated like a celebrity, this floored me. I wanted to say, hey, I’m the divorced guy that lost the brand, Hello! Anyway, they were treating me like a star which by the way, really pumps up the old ego. These are the most gracious and kind people that I have ever encountered. It is not every day you get to talk to a billionaire so one should listen and take notes, so I did. Ms. Ireland began by giving me her backstory about how she started her company and she emphasized the importance of a mission statement. She explained that this was the path to her success. Now I have built a successful practice and subsequent business which enabled me to work with sports teams all over the world, the ones my ex-wife now owned. When I started I just hit the ground running, I never really wrote down a mission statement and really didn't understand the importance, I kinda knew where I was going and did pretty well. But when a business woman of this statue gives you the most precious asset she has, her time, and spends it on this one lesson you listen. We spent approximately 60 precious minutes on the phone together, and it was the most uplifting and amazing experience of my life.
I've always stayed in touch with Ms. Ireland through Stephen Roseberry asking the occasional question or requesting advice always thankful for the kindness. Lady K, as I refer to her, changed my life and I am truly grateful every day for her intervention and help.
We are several years later, and I recently received a call from a producer representing Kathy Ireland, Worldwide Business Modern Living, telling me they would like to spotlight Body Slimming Experts and me on a show she is doing for E and Bloomberg. So as a precursor to the show, I wanted to both thank Ms. Ireland for her the gracious, kind and life changing advice she gave me. So I in everything I do, parrot her advice and most importantly stick to the mission statement, it takes you where you want to go.